“Most truly effective activist movements in the 21st Century are multi-pronged,” says Freelon.Clicktivism has also propagated new vocabulary, both good and bad (a subject of particular interest to the Wise Words series you are reading). For example, a decade ago the term “globalist” – an anti-semitic dog-whistle – was restricted to far-right corners of the internet. But as researchers have found through textual analysis, the online efforts of right-wing activists gradually introduced it to websites such as Breitbart, before it was eventually picked up by Fox News and even in the speeches of the current US president.