Josa says when it comes to the individual, the starting point is to tackle the imposter syndrome by rewiring the brain’s response to stress, “so you don"t get that unconscious firing of the fight, flight, freeze response”. But to address the issue of IS spiralling into burnout, she says companies need to do more to tackle cultures where “everything has become an emergency”, and where people feel compelled to over-perform and grit their teeth through adversity rather than being honest about their wellbeing.